Multinational Companies Flashcards

Question	Answer
Globalisation	Firms expect to sell their products anywhere in the world. They are behaving as there is only one market in the whole world.
Marketing	Some firms have relied on effective marketing. For example Starbucks (low-tech firms) which have developed a successful brand at home and have exploited globally. They beat rivals through innovative marketing and heavy advertising to attract globally
Advantages of Multinational Companies	- Increase in income and employment -Increase in tax revenue -Increase in exports -Transfer of technology -Quality of human capital -Enterprise development
Disadvantages of Multinational Companies	- Environmental damage - Exploitation of less developed countries - Lack of accountability - Repatriation of profits

Resource summary

	Created by 18martonop over 8 years ago