Flashcards
COM302 Topic 5 SEO Flash Cards
Cards in this deck (10)
- 1Search Engine purpose (1)1. Helps users navigate the vast volume + velocity of information in the digital age
- 2Search Engine Optimisation (SEO) definition (1)1. Optimising the flow of web traffic from a search engine to a website
- 3SEO Techniques (3)1. Crawling: Content on website indexed + algorithmically ranked
2. Keywords: Important words embedded in site influence ranking
3. Target Engine: Different search engines have different algorithms to optimise for - 4Why is SEO important to a website? (2)1. Users rarely click on links beyond first results page (better ranking = better traffic)
2. SEO can optimise for better quality traffic (i.e. sales conversions) - 5Blackhat SEO Definition (2)1. Artificially boosting a website's ranking in an engine
2. Done via botting or other inauthentic activity - 6Whitehat SEO Definition (1)1. Authentic traffic achieved through good web design
- 7Nodality Definition in SEO (2)1. A tool of government; A central point in an information network
2. Has the capacity to collect and deliver information - 8Strong Nodality (3)1. Effective at implementing public policy
2. Multipurpose: Reduces reliance on other tools
3. Works well with other tools - 9Web data metrics used to measure nodality (5)Visibility
Accessibility
Navigation
Competitiveness
Extroversion
"VANCE" - 10Nodality Benefits (3)1. Availability: Official info easy to find
2. Accuracy: Info easier to compare and fact check w/ other sources
3. Accessibility: Alternative sources for info
Information
- Description
- Murdoch University COM302 Flashcards on COM302 Topic 5 SEO Flash Cards, created by Ronan Kavanagh on 18/05/2024.
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- Ronan Kavanagh
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