Social Influence

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AS Level Psychology (Unit 2: Understanding Other People) Flashcards on Social Influence, created by Oliver Wood on 03/02/2014.
Oliver Wood
Flashcards by Oliver Wood, updated more than 1 year ago
Oliver Wood
Created by Oliver Wood about 10 years ago
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Question Answer
Describe and give two evaluations of the Asch line study. Effect of other opinions on conforming to wrong answer. 4 lines, asked to pick same length - confederates gave wrong answers. [32%] GAVE WRONG ANSWER. Those giving wrong ans. clearly conforming. (-) Laboratory study (-) Deception was unethical
Name 4 factors affecting Conformity. Group size: Larger group -> Higher Need to be right: We assume others are correct. Need to be liked: Strong desire to be accepted. Anonymity: If others can't know our answers, conformity drops.
Describe and evaluate one study into Obedience, giving its definition. Milgram - A: See how far people obey orders of authority. M: Teacher shocks a confederate learner. Verbal 'continue' prompts used. R: 100% shocked fatal 300v, and [65%] shocked to 450v. 3 seizures. C: Normal people are obedient. Obedience is following authority's orders.
Evaluate the study described. (-) Deception used (-) No protection from psych. harm - stress (-) Right to withdraw revoked (-) Only male American participants
Describe 3 factors affecting obedience. Authority: When no white coat worn, obedi -> lowered Personal Responsibility: When not pressing the button, obedi. -> Raised Proximity: If learner could be seen, obedi. -> lowered
Define social loafing, and describe a study into it. Putting less effort in when in a group. Latane - A: Investigate effect of groups on effort. M: Participants clapped, alone or in group of 6 wearing headphones. R: Larger the group size, less noise made. C: People put less effort into a task when others do the same task.
Evaluate the study described. (-) Only one culture studied: Different concerns for group well-being. (-) Lacks ecological validity (making noise is odd)
Name two factors affecting social loafing. Size of group: Larger the loafier. Culture: Some care more than others.
Define De-individuation and two factors affecting it. Losing our sense of individuality and responsibility. Wearing a uniform causes us to act the roles it represents. Defined groups lead to deindiv. as people act as their group is expected to.
Describe and evaluate a study into deindividuation. Zimbardo - A: To see anti-social in a city vs. a small town M: Parked a car with bonnet up in each place. Observed people's actions. R: In city, parts stolen immediately. In town, untouched save bonnet put down. C: Large cities lead to deindividuation. (+) High ecological validity, done real setting. (-) No informed consent.
Describe one study into bystander intervention. (Darley and Latane) A: Investigate emergency reactions when others present. M: Participants filled questionnaire in room, alone or in threes. Smoke filled room. R: [75%] reported smoke on their own, while only [38%] in threes. C: Other people decrease bystander intervention.
Evaluate a study into bystander intervention. (-) Could have picked up demand characteristics. (-) Unlike everyday situation, lacks eco. validity. (+) Demonstrates diffusion of responsibility.
State 3 factors affecting bystander intervention. More people around -> Lower B.I. Similarity to the victim -> Higher B.I (eg. female shock study) Appearance of victim. Vulnerable -> Higher B.I.
State a practical implication for: Conformity, Obedience, Social loafing, Deindividuation, Bystander Intervention. C: 12th jury member who agrees despite opinion. O: Space shuttle Challenger explosion, minor engineers ignored fault when instructed. S.L: Team games like rugby, football difficult to indentify. D: School uniform on children makes them behave better. B.I: 2-year old James Bulger murdered by two boys.
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