Film Marketing

Question	Answer
Owned Marketing Paid Marketing Earned Marketing	Owned: advertising from media ran by producer-websites Paid: Paying to advertise your film-ads Earned:using people to sell your movie-word of mouth/reviews
Selling Point	A feature that makes the film attractive to consumers.
Audience Participation in Marketing	Effective- Word of Mouth Helps promote the film Stronger opinions More engagement = more money
Marketing Budgets - Indies & Conglomerate	Indie movies are marketed with a very low budget,conglomerate generally are funded with a big marketing campaign.
Word of Mouth & Social Media	Word of mouth is the most effective form of marketing , social media provides a platform for discussions of film
Viral & Guerilla Marketing	Guerrilla-Unconventional and low cost way of advertising but getting maximum exposure for product Viral-Encouraging people to share information about the film
Franchise	Marketing a series of films to a fanbase can create a stable market EG,Marvel,Star Wars,Harry Potter.

Resource summary

	Created by Georgie Locke about 7 years ago