Flashcards
Film Marketing
Cards in this deck (7)
- 1Owned Marketing Paid Marketing Earned MarketingOwned: advertising from media ran by producer-websites
Paid: Paying to advertise your film-ads
Earned:using people to sell your movie-word of mouth/reviews - 2Selling PointA feature that makes the film attractive to consumers.
- 3Audience Participation in MarketingEffective-
Word of Mouth Helps promote the film
Stronger opinions
More engagement = more money - 4Marketing Budgets - Indies & ConglomerateIndie movies are marketed with a very low budget,conglomerate generally are funded with a big marketing campaign.
- 5Word of Mouth & Social MediaWord of mouth is the most effective form of marketing , social media provides a platform for discussions of film
- 6Viral & Guerilla MarketingGuerrilla-Unconventional and low cost way of advertising but getting maximum exposure for product
Viral-Encouraging people to share information about the film - 7FranchiseMarketing a series of films to a fanbase can create a stable market EG,Marvel,Star Wars,Harry Potter.