Flashcards
Media Audience Flashcards
Cards in this deck (13)
- 1Mass AudienceThe mainstream audience that consume popular texts such as gossip magazines, soap operas, and sitcoms. A large audience.
- 2Niche AudienceA small, influential audience. These people consume specific products with less appeal to the mainstream, such as special interest/hobby magazines.
- 3Passive Audience/ Hypodermic Needle TheoryThe media 'injects' ideas and views directly into the minds of the passive audience like a hypodermic needle, therefore controlling the way that people think and behave.
- 4Active Audience TheoryActive Audiences play a role in the understanding and creation of meaning within a media text. Active Audiences read further into a text to uncover the deeper meaning.
- 5Uses & Gratifications TheorySuggests that audiences consume media texts for one or more of 4 reasons
> Diversion/Escapism from reality
> Personal Relationships - A talking point
> Personal Identity - Identifying with the representations of the text
> Surveillance - Information, voyeurism - 6Decoding media/ ReadingsPreferred reading - The reading that producers hope will take from the the text. Oppositional reading - To reject the preferred reading and receive an alternate message. Negotiated reading - To recognise the preferred reading, but modify it to suit your values.
- 7DemographicMeasurable characteristics of media consumers such as age, gender, race, education, and income level.
- 8PsychographicThe psychological and sociological characteristics of media consumers, such as attitudes, values, emotional responses, and ideological beliefs.
- 9Social Grades (Socio-economic classification to split society into definable sections)AB = Professional occupations (Doctor, etc.)
C1 = Lower professional occupations,
junior managerial (Teacher, etc.)
C2 = Skilled manual occupations
D= Semi/Low-skilled manual occupations
E = Unemployed, Students, Retired - 10Maslow's Hierarchy of NeedsSuggests that there are 5 classes of needs based on importance that audiences seek to fulfil.
- 11Primary AudienceThe audience that the product is intended/designed to be targeted at.
- 12Secondary AudienceFriends, partners, siblings of the primary audience. Those who aren't specifically targeted, but may consume the product anyway.
- 13—
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- AS level Media Studies Flashcards on Media Audience Flashcards, created by Ethan Zaccardelli on 12/05/2017.
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- Ethan Zaccardelli
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