3.3.4: Making marketing decisions: using marketing mix

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Integrated marketing mix, E-commerce
Ashleigh-Jade Jones
Flashcards by Ashleigh-Jade Jones, updated more than 1 year ago
Ashleigh-Jade Jones
Created by Ashleigh-Jade Jones over 7 years ago
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Resource summary

Question Answer
Integrated Marketing Mix: *how the 7P's work together and complement each other in order to be successful and competitive
Aim of Integrated Marketing Mix: -maximise sales/profit -create a brand -develop customer loyalty -create USP -be more competitive
E-commerce: (Advantages/Disadvantages) *commercial transactions conducted online via the internet Advantages: -Greater location access -Less overhead costs as no need for physical store -Less waiting/on hold/queues -convenient -fitting for consumer demands on now Disadvantages: -initial cost lack of USP/personal touch -inability to try product beforehand -need for internet connection -limited customer service
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