Flashcards
3.3.4: Making marketing decisions: using marketing mix
Cards in this deck (3)
- 1Integrated Marketing Mix:*how the 7P's work together and complement each other in order to be successful and competitive
- 2Aim of Integrated Marketing Mix:-maximise sales/profit
-create a brand
-develop customer loyalty
-create USP
-be more competitive - 3E-commerce: (Advantages/Disadvantages)*commercial transactions conducted online via the internet
Advantages:
-Greater location access
-Less overhead costs as no need for physical store
-Less waiting/on hold/queues
-convenient
-fitting for consumer demands on now
Disadvantages:
-initial cost
lack of USP/personal touch
-inability to try product beforehand
-need for internet connection
-limited customer service
Information
- Description
- Integrated marketing mix, E-commerce
- Created by
- Ashleigh-Jade Jones
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