9061607
Description
Flashcards by Ashleigh-Jade Jones, updated more than 1 year ago
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Created by Ashleigh-Jade Jones
almost 7 years ago
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| Question | Answer |
| Integrated Marketing Mix: | *how the 7P's work together and complement each other in order to be successful and competitive |
| Aim of Integrated Marketing Mix: | -maximise sales/profit -create a brand -develop customer loyalty -create USP -be more competitive |
| E-commerce: (Advantages/Disadvantages) | *commercial transactions conducted online via the internet Advantages: -Greater location access -Less overhead costs as no need for physical store -Less waiting/on hold/queues -convenient -fitting for consumer demands on now Disadvantages: -initial cost lack of USP/personal touch -inability to try product beforehand -need for internet connection -limited customer service |
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