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Mind map

Consumer Behavior

asofia_gc Spanish

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Consumer Behavior

Consumer Profile: Nationality: Mexican Family Work: Formal or Informal Salary: $3 or less per person in each family a day Social Class: D+, D, E
- Main Variables
  - Geographic
    - Climate
    - Region
  - Demographic
    - Age
    - Genre
    - Size of family
    - Income
    - Education
    - Profession
    - Culture
  - Psychographic
    - Values
    - Attitudes
    - Where they buy
    - Aspirations
    - Access to credit
    - Personality
    - Lifestyle

Information

Description: Mind Map on Consumer Behavior, created by asofia_gc on 29/10/2014.
Created by: asofia_gc
Views: 6
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