GAMIFICATION

GAMIFICATION

1. ORIGINS

   • It was introduced for business and marketing

2. DEFINITIONS

   • Pelling "The application of game metaphors to real-life task that influence behavior and improve motivation"
     • Deterding: "The use of game elements in non-ludic contexts"

3. THIS IS NO GAMIFICATION

   • Game based learning: develop technical skills
     • Serious games: use of games to learn
       • Game-thinking: game design to different contexts
         • Gambling: a real exchange

4. MITHS

   • It is new: in the past there was taken economies-stamps
     • Only about points, badges...: we cannot forget other elements
       • The same than learning by playing: are different things
         • Trivialize learning: not reduce the value
           • Any context/situation: not in all will work
             • Create a gasified structure is simple: is a demanding task

5. ELEMENTS

   • DYNAMICS: what the player feels in the development of the game
     • -Rewards, status, self-expression, competition, collaboration, altruism, recognition.
   • WHAT
     • MECHANICS: what the player has to do
       • -Collections, points, player levels, feedback, ranking.
     • COMPONENTS: applications added
       • -Avatars, badgets, unblocks, gifts...
   • HOW
     • AESTHETIC: The art within the design
       • -Colours, environments, badgers, characters, points, graphics, style, interface....
   • NARRATIVE: most influence the success or failure of a gasified structure