Mind map

Consumer attitudes

Diana Marquez Spanish

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Consumer attitudes

Predispositions assimilated by individuals to react favorably or unfavorably to a product, service or brand.
Beliefs
Affections
Behavioral intention
Attitude-Behavior Consistency
- Ability
- Competing demands for resources
- Social influence
Attitude Change Strategies
- Changing affect
- Changing behavior
- Changing beliefs
  - Change currently held beliefs
  - Change the importance of beliefs
  - Add beliefs
  - Change ideal
Unilateral appeals versus bilateral appeals

Description: Mind Map on Consumer attitudes, created by Diana Marquez on 22/05/2021.
Created by: Diana Marquez · May 2021
Updated: May 22, 2021
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