MARK 160 MT 1

Chandra Hunt
Mind Map by Chandra Hunt, updated more than 1 year ago
Chandra Hunt
Created by Chandra Hunt almost 3 years ago
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Midterm #1 Chapters 1,3,4,5, & 6
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MARK 160 MT 1
1 Ch.1: Creating & Capturing Customer Value
1.1 Data
1.1.1 Primary
1.1.2 Secondary
2 Ch. 3: Ethics & Social Responsibility
3 Ch. 4: Analyzing the Marketing Environment
4 Ch. 5: Managing Marketing Info
4.1 Data
4.1.1 Primary
4.1.2 Secondary
5 Ch. 6: Consumer & Business Buyer Behavior
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