Mind map
Cruise Industry
Mind map: Cruise industry
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Cruise Industry
one of the fastest growing segments of the travel industry
- more than 17.2 million ppl took a cruise in 2012
- the cruise industry's growth is also reflected in its expanding guest capacity
- Who is Cruising?
- mostly Ameircans
- Market Growth: up 2100% since 1970
- Growth Strategies
- larger capacity ships
- ship diversitifcation
- more local ports and more destinations
- new on-board activities and shore excursions
- more local ports and more destinations
- ship diversitifcation
- larger capacity ships
- Historic View
- historically, cruises were for ppl to sit on a deck chair and eat 24hr a day
- destinations were limited
- ships were dramatically smaller
- many early cruises were for transportation
- up until 1960s, recreational cruising was considered a vacation option for senior citizens
- originally started as passenger ships
- re-marketed as "cruises" to compete with railroads and autos
- originally started as passenger ships
- up until 1960s, recreational cruising was considered a vacation option for senior citizens
- many early cruises were for transportation
- ships were dramatically smaller
- destinations were limited
- Shipping companies created large steam liners as transportation
- contianed swimming pool, turkish bath, squash court, on board telephones, a gymnasium, barber sho[p, library
- OG idea came from White Star chairman J Bruce Ismay's discussion with American JP MOrgan
- idea was to compete with Cunard's Lustania and Mauretania (fastest passengers ships)
- Design inspiration came from the Ritz- Carlton hotels
- idea was to compete with Cunard's Lustania and Mauretania (fastest passengers ships)
- OG idea came from White Star chairman J Bruce Ismay's discussion with American JP MOrgan
- contianed swimming pool, turkish bath, squash court, on board telephones, a gymnasium, barber sho[p, library
- SS Yarmouth
- built in 1926
- held 365 passengers
- Air conditioned
- sailed from New England and Canada to Miami and Nassau
- Air conditioned
- held 365 passengers
- built in 1926
- SS Florida
- owned by P&O
- 196 cabins (only 42 with private baths)
- sailed from Tampa to Key West then Havana
- later just from Miami to Havana
- sailed from Tampa to Key West then Havana
- 196 cabins (only 42 with private baths)
- owned by P&O
- The Loveboat Effect
- a show that redefined the way people cruised
- now, not a "seniors only" experience
- added to children's activities
- led to the creation of the Carnival Cruise Line "Fun ship"
- added to children's activities
- now, not a "seniors only" experience
- a show that redefined the way people cruised
- historically, cruises were for ppl to sit on a deck chair and eat 24hr a day
- Cruising Today
- fitness cruise with spa treatments, healthy dietary cuisine, and exercise programs for everyone
- cruise lines continue to build more new ships with more shopping, health clubs, casinos, and restaurants
- cruise companies have expanded their choice of itineraries to include more exotic ports of call, introduced more innovative onboard facilities such as cyber-cafes, multiple themed restaurants, and state of the art meeting facilities
- Ship Size
- large resort cruises
- midsize cruises
- boutique cruises
- there is a cruise for every budget, age group, eating habit, and activity level
- boutique cruises
- midsize cruises
- large resort cruises
- Ship Size
- cruise companies have expanded their choice of itineraries to include more exotic ports of call, introduced more innovative onboard facilities such as cyber-cafes, multiple themed restaurants, and state of the art meeting facilities
- cruise lines continue to build more new ships with more shopping, health clubs, casinos, and restaurants
- fitness cruise with spa treatments, healthy dietary cuisine, and exercise programs for everyone
- Why People Cruise
- cruise represents both value and piece of mind
- a cruise and eliminate the hassles of paying for meals and entertainment and deciding where to eat
- allows passengers to pack and unpack once
- security in knowing that everything is taken care of
- cashless environment
- brings together all hospitality aspectcs into one vacation- F&B, entertainment, casinos, lodging
- cashless environment
- security in knowing that everything is taken care of
- allows passengers to pack and unpack once
- a cruise and eliminate the hassles of paying for meals and entertainment and deciding where to eat
- cruise represents both value and piece of mind
- Pricing
- the price of the cruise traditionally includes
- accommodations
- meals and in-between snacks
- entertainment
- lectures
- social functions
- use of a ship's facilities, including entry into the casino and fitness centers
- sometimes, the price also includes the price of flights to the ship and transfers
- use of a ship's facilities, including entry into the casino and fitness centers
- social functions
- lectures
- entertainment
- meals and in-between snacks
- accommodations
- some ppl have the misconception that everything is included in the price
- NOT included:
- alcoholic bevs
- shopping
- photo
- health spas
- shore excursions
- tipping
- shore excursions
- health spas
- photo
- shopping
- alcoholic bevs
- NOT included:
- the price of the cruise traditionally includes
- Cabins
- all modern ships have passengers' cabins above water line
- cabin may be called "stateroom"
- beds are called "berths"
- prices for cabins vary depending on level, size, and amenities
- beds are called "berths"
- cabin may be called "stateroom"
- all modern ships have passengers' cabins above water line
- Industry Association
- the cruise lines international association (CLIA) is the world's premier cruise marketing and training association, comprising of 26 major cruise lines serving north america with a combined 215 ships
- CLIA divides the cruise lines into 3 types:
- Contemporary
- Luxury
- Premium
- depends upon quality, service, amenities and itineraries
- CLIA divides the cruise lines into 3 types:
- the cruise lines international association (CLIA) is the world's premier cruise marketing and training association, comprising of 26 major cruise lines serving north america with a combined 215 ships
- Carnival is currently the leading cruise line in terms of revenue, followed by Royal Caribbean
- Careers
- can be ship or land based
- jobs expected to grow
- onboard ship jobs are similar to other areas of hospitality
- Hotels, Restaurants, Casinos, Entertainers
- All the cruise ships except one are registered in other coutnries such as Panama or Liberia
- When flying a "flag of convenience" of another country, the cruise line does not have to follow the US' standards in regard to taxes and minimum wage requirements
- cruise lines tend to hire residents from less developed countries for positions such as bartenders, stewards, and waiters
- those from other countries willing to work for less pay than americans
- Norwegian's pride of Americawas the first ocean-going passenger vessel in nearly 50yr to sail under the American flag
- those from other countries willing to work for less pay than americans
- cruise lines tend to hire residents from less developed countries for positions such as bartenders, stewards, and waiters
- When flying a "flag of convenience" of another country, the cruise line does not have to follow the US' standards in regard to taxes and minimum wage requirements
- the top position in the rooms dept is hotel manager
- chief purser is responsible for personnel services and accounting
- cruise director is responsible for ensuring that guests are enjoying themselves
- chief steward is in charge of guest accomodations
- top position in restaurant is exec chef
- food and bev director and maitred report to executive chef
- many cruise lines promote from within, an employee may start as child's activities director and work his or her way up to cruise director
- most workers sign contracts for 6 mo
- oftentimes crew shares living accomodations
- involves many hours of work each day
- travel opportunity
- living expenses kept to minimum
- work w diverse workforce
- added tips
- work w diverse workforce
- living expenses kept to minimum
- travel opportunity
- involves many hours of work each day
- oftentimes crew shares living accomodations
- most workers sign contracts for 6 mo
- many cruise lines promote from within, an employee may start as child's activities director and work his or her way up to cruise director
- food and bev director and maitred report to executive chef
- top position in restaurant is exec chef
- chief steward is in charge of guest accomodations
- cruise director is responsible for ensuring that guests are enjoying themselves
- chief purser is responsible for personnel services and accounting
- All the cruise ships except one are registered in other coutnries such as Panama or Liberia
- Hotels, Restaurants, Casinos, Entertainers
- onboard ship jobs are similar to other areas of hospitality
- jobs expected to grow
- can be ship or land based
- Activities
- multiple themed restaurants
- cell phone access and Wi-Fi zones
- bowling alleys, ice skating rinks, rock-climbing walls, surfing pools, bungee trampolines
- huge health club facilities and expansive spas
- planetarium
- huge LED screens for open air movies
- golf simulators
- Aqua parks with multiple waterslides
- demo kitchens
- self-leveling pool tables
- etc
- self-leveling pool tables
- demo kitchens
- Aqua parks with multiple waterslides
- golf simulators
- huge LED screens for open air movies
- planetarium
- huge health club facilities and expansive spas
- bowling alleys, ice skating rinks, rock-climbing walls, surfing pools, bungee trampolines
- cell phone access and Wi-Fi zones
- multiple themed restaurants
- Cruising Areas
- today, there are also more destinations to travel and more ports to depart from
- there are over 30k diff cruises to choose from each year, and about 2k cruise destinations in the world
- cruises can range from a 3-day getaway cruise from Miami to the Bahamas, or an Around the world in 180 day cruise
- there are over 30k diff cruises to choose from each year, and about 2k cruise destinations in the world
- today, there are also more destinations to travel and more ports to depart from
- Trends
- to remain competetive, cruise companies are improving their service offerings in the areas of
- entertainment
- dining
- accommodations
- the future ships will have multi-hull designs with double skin to save energy
- Green ships
- River Cruising
- New Technology
- those willing to pay extra can enjoy private lounges, concierge leveles, and private sunbathing
- since only about 10% of the American people have taken a cruise, with about 90% satisfaction rate, the number of ppl cruising will continue to grow
- those willing to pay extra can enjoy private lounges, concierge leveles, and private sunbathing
- New Technology
- River Cruising
- Green ships
- the future ships will have multi-hull designs with double skin to save energy
- accommodations
- dining
- entertainment
- to remain competetive, cruise companies are improving their service offerings in the areas of
- Who is Cruising?
- the cruise industry's growth is also reflected in its expanding guest capacity
- more than 17.2 million ppl took a cruise in 2012
Information
- Description
- an outline of the many outlets that the cruise industry has and how the industry works
- Created by
- Olivia Vidueira
- Views
- 9
- Rating