Mind map
Judgement and decision making
Map content
Judgement and decision making
Low effort
- Impulsive decisions & decisions by habit
High effort
- Limited decisions & extensive decisions
- Compensatory vs. non-compensatory
- Can a positive attribute compensate for a negative attribute?
- Brand vs. attribute processing
- Compare brands based on attributes vs. compare attributes across brands
Type of good?
- - Convenience good - Shopping good - Specialty good
Information
- Description
- Mind Map on Judgement and decision making, created by Linsey CHeng on 27/05/2019.
- Created by
- Linsey CHeng
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