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19621590
Homogenization
Description
A level Sociology Mind Map on Homogenization, created by Jonathan Rowe on 03/10/2019.
No tags specified
ocr
sociology
a level
digital world
sociology
a level
Mind Map by
Jonathan Rowe
, updated more than 1 year ago
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Created by
Jonathan Rowe
almost 5 years ago
20
1
0
Resource summary
Homogenization
Majority in English
Western cultural perspective
Cultural homogenization = spreading Western values
Capitalist world view
Patriarchal ideology
Secular ideas
Increased individualism
Products like MS Word
Geared to US English
Assumptions about style, dates
Advertising
Ideas about norms, eg focus on sports
Sexualisation of women
Importance of money
Antisocial behaviour online reflects Western norms
Privacy
Racism
Harrassment
Unregulated compared to local cultures
Middle East resists Western liberalism
Digital companies forced to adapt to local practices
Croteau & Hoynes (1997)
People resist US media
Use internet to promote local language/culture
Blogs
Indigenous peoples protect way of life
Tribalnet
GLOCALISATION
873M users in 2015
705M Chinese
257M Spanish
168M Arabic
CULTURAL DEFENCE
Sreberni Mohammadi (1996)
Simple image of Western domination is exaggerated
Ignores complexity
Antony Giddens (1991)
"Reverse Colonization"
e.g. 'Mexicanisation' of California
Mexican food/music
Use of internet by religious groups
ISIS
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