Digital Marketing

Ruchi Shukla
Mind Map by Ruchi Shukla, updated more than 1 year ago
Ruchi Shukla
Created by Ruchi Shukla about 6 years ago
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Description

Digital detail

Resource summary

Digital Marketing
  1. website
    1. ranking

      Annotations:

      • website ranking in search engine that on what page it will appear
      1. SEO

        Annotations:

        • search engine optimasation back links , inbound links
        1. Google analitics

          Annotations:

          • Through analitics we can configure how many visitors visited to proper link , how many views , at what link the user left , conversion rate , conversion ration
      2. Google

        Annotations:

        • search engine
        1. SEM

          Annotations:

          • SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
          1. SEO

            Annotations:

            • process of affecting the visibility of a website in a search engine's unpaid results
            1. keyword research

              Annotations:

              • Seo friendly
              1. competitive analysis

                Annotations:

                • Google analitics
                1. paid listings
                  1. PPC /CPC

                    Annotations:

                    • Pay per click , cost per click
                    1. CPV

                      Annotations:

                      • Cost per visit , cost goes through  visit on different link by different users .
                    2. CPA

                      Annotations:

                      • Cost per acquisition
                      1. CPM

                        Annotations:

                        • Cost per impression (1000 clicks )
                      2. search engine services
                        1. image search
                          1. Instagram
                            1. pintrest
                              1. picture websites
                              2. local search
                                1. platform for local search

                                  Annotations:

                                  • google , yahoo etc
                                  1. Facebook
                                    1. Google plus
                                      1. Website search
                                    2. video search
                                      1. Youtube
                                        1. vimeo
                                    3. Generate traffic
                                    4. Google analitics
                                      1. Affiliate marketing
                                        1. Remarketing
                                          1. Back links
                                          2. Refferel marketing
                                          3. Google adwords

                                            Annotations:

                                            • online ads , ad campaign etc
                                            1. PPC
                                              1. CPC
                                                1. CPM
                                                  1. CPV
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