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Marketing Process

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Business Studies (Marketing) Mind Map on Marketing Process, created by shaycrystal4 on 27/10/2013.
shaycrystal4
Mind Map by shaycrystal4, updated more than 1 year ago
shaycrystal4
Created by shaycrystal4 over 10 years ago
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Resource summary

Marketing Process
  1. Situation Analysis
    1. SWOT
      1. Product life cycle
      2. Market Research
        1. Establishing Market Objectives
          1. Identifying Target Markets
            1. Developing Market Strategies
              1. Implementation, Monitoring and Controlling
                1. Developing a financial forecast
                  1. Comparing actual and planned results
                    1. Revising the marketing strategy
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