Marketing Process

shaycrystal4
Mind Map by , created almost 6 years ago

Business Studies (Marketing) Mind Map on Marketing Process, created by shaycrystal4 on 10/27/2013.

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shaycrystal4
Created by shaycrystal4 almost 6 years ago
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Marketing Process
1 Situation Analysis
1.1 SWOT
1.2 Product life cycle
2 Market Research
3 Establishing Market Objectives
4 Identifying Target Markets
5 Developing Market Strategies
6 Implementation, Monitoring and Controlling
6.1 Developing a financial forecast
6.2 Comparing actual and planned results
6.3 Revising the marketing strategy

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