Use of ICT in advertising

Ruslan
Mind Map by Ruslan, updated more than 1 year ago
Ruslan
Created by Ruslan almost 5 years ago
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Use of ICT in advertising
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Use of ICT in advertising
1 Types of advetrising
1.1 Product advertising
1.1.1 Advertising of a specific product.
1.1.2 The principals are all the same
1.1.3 Newspapers, TVs and Internet advertising.
1.2 Business advertising
1.2.1 Business advertise itself to become more popular and successful.
1.2.2 Often uses product advertising
1.3 Service advertising
1.3.1 Examples of industries: insurance, government, tourism, banking, education and social services.
1.3.2 Advertising on TVs or any other media.
2 Methods of advertising
2.1 Websites
2.1.1 Advertising on the internet.
2.1.2 Businesses advertise their products on their websites.
2.1.3 Can advertise on other people's websites.
2.2 Multimedia presentations
2.2.1 Sound/music, video, animations, text, images and hyperlinks.
2.2.2 Many retail outlets make use of these.
2.2.3 Quicker and easier to update than an internet site or TV commercial.
2.3 Flyers
2.3.1 A single-page leaflet.
2.3.2 Don't take long to make by using basic laptop software.
2.3.3 Contain images and text.
2.4 Posters
2.4.1 A large printed piece of paper.
2.4.2 Used to advertise products and services.
2.4.3 Can be made by using word-processing, desktop-publishing or presentation software.
2.4.4 To advertise a local event.
3 Used by many companies and organisations to promote their products or services.
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