PR Skillset Key Messages

charlotte.cranny
Mind Map by charlotte.cranny, updated more than 1 year ago
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Description

Mind map showing the key messages covered in my first ever PR skillset seminar.

Resource summary

PR Skillset Key Messages
1 Trade Press
1.1 Magazines or publishing that are specific to a trade
2 What is a Key Message?
2.1 Essential to any communications
2.2 What does a company the audience to think?
2.3 What is their message?
2.4 Represents the company and its core values
2.5 Integrated into all of the company's PR
2.6 How a company talks about who they are
3 PR Skillset 28/9/15
4 Elevator Pitch
4.1 A message that can be broadcasted or understood within a short space of time
4.2 If the company had one sentence to explain its value/aims what would that be?
4.2.1 This is the KEY MESSAGE!
5 Components of a key message...
5.1 DEFINE + CLAIM + PROVE
5.1.1 How the claim exists? The comp/org's values
5.1.2 What can it do for you(audience)? What does the def mean in practice?
5.1.3 Usually statistics or rewarding proof. How does it present the claim?
6 Creating a Key message
6.1 Keep it simple/distil down what you want to say
6.2 Make message approachable (where relevant
6.2.1 No unnecessary jargon
6.3 Intelligent Tone
6.4 Use brand vocab
6.5 Challenge messages against competitors
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