3730822
Description
Mind Map by charlotte.cranny, updated more than 1 year ago
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Created by charlotte.cranny
over 8 years ago
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PR Skillset Key Messages
- Trade Press
- Magazines or publishing
that are specific to a
trade
- Magazines or publishing
that are specific to a
trade
- What is a Key
Message?
- Essential to any
communications
- What does a
company the
audience to think?
- What is their
message?
- Represents the
company and its core
values
- Integrated into all
of the company's PR
- How a company talks about who they are
- Essential to any
communications
- PR Skillset 28/9/15
- Elevator Pitch
- A message that can be
broadcasted or
understood within a
short space of time
- If the company had one
sentence to explain its
value/aims what would
that be?
- This is the KEY MESSAGE!
- This is the KEY MESSAGE!
- A message that can be
broadcasted or
understood within a
short space of time
- Components of a key message...
- DEFINE + CLAIM + PROVE
- How the claim exists?
The comp/org's values
- What can it do for
you(audience)? What does the
def mean in practice?
- Usually statistics or
rewarding proof. How does
it present the claim?
- How the claim exists?
The comp/org's values
- DEFINE + CLAIM + PROVE
- Creating a Key message
- Keep it simple/distil down
what you want to say
- Make message
approachable (where
relevant
- No unnecessary jargon
- No unnecessary jargon
- Intelligent Tone
- Use brand vocab
- Challenge messages against
competitors
- Keep it simple/distil down
what you want to say
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