Content Marketing Objectives

siobhan.hoy
Mind Map by siobhan.hoy, updated more than 1 year ago
siobhan.hoy
Created by siobhan.hoy about 6 years ago
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Content Marketing Objectives

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Content Marketing Objectives
  1. Improve visibility across organic search and social platforms
    1. Drive qualified traffic that converts
      1. Demonstrate to search engines that the Portfolio sites are trusted
        1. Capture target audience earlier in the conversion funnel
          1. Position the Portfolio brand as an authoritative resource in the industry
            1. Create unique and insightful content that users engage with and share
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