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Effective Marketing

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What makes marketing effective?
cerysj98
Mind Map by cerysj98, updated more than 1 year ago
cerysj98
Created by cerysj98 over 8 years ago
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Resource summary

Effective Marketing
  1. Market Research - understanding what the customer wants
    1. Segmenting the market
      1. Focusing advertising on people that are most likely to buy
        1. Long term view - building long term relationships with customers
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