VALLFORMOSA

flavio.pmachado
Mind Map by flavio.pmachado, updated more than 1 year ago
flavio.pmachado
Created by flavio.pmachado about 4 years ago
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Description

Análise estratégica da marca Vallformosa.
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Resource summary

VALLFORMOSA
1 STRENGHT
1.1 SOCIAL RESPONSIBILITY
1.2 PROUD CATALUNYAN COMPANY (HUMBLE ORIGINS AND HERITAGE)
1.3 STIMULUS FOR LOCAL PRODUCTION
1.4 PROFESSIONAL MANAGEMENT
1.5 UNIQUENESS
1.6 QUALITY
2 WEAKNESS
2.1 CAVA IS A SEASONAL PRODUCT (90% OF PRODUCTION)
2.2 DEPENDENCY ON EXPORT (85%)
2.3 LOW AWARENESS OF BRAND OUTSIDE SPAIN
2.4 REDUCED NUMBER OF DISTRIBUTION CHANNELS
2.5 LOW MARGINS ON CAVA EXPORT
2.6 DEPENDENCY ON BELGIUM
2.7 HIGH DEPENDENCY ON DISTRIBUTORS (NOT ABLE TO GUARANTEE QUALITY)
3 THREATS
3.1 DECREASE IN WINE CONSUMPTION
3.2 INCREASE ON BEVERAGE VARIETIES
3.3 CHINA AS A NEW PLAYER ON EXPORT MARKET
3.4 YOUNG PEOPLE PREFER PROSECCO, MARKET IS GETTING OLDER
3.5 CLIMATE CHANGES
3.6 PENEDÈS REGION HAS A SERIES OF MICRO CLIMATES
4 OPPORTUNITIES
4.1 INCREASE ON CAVA'S AWARENESS AROUND THE WORLD
4.2 INCREASE ON DEMAND FOR SPECIFIC WINES (PREMIUM LABELS)
4.3 INTEREST OF CHINA'S POPULATION ON WINE
4.4 INCREASE ON DEMAND FOR ROSÉ WINE
4.5 DIFFERENTIATE FROM PROSECCO
5 CURRENT STRATEGIES
5.1 FOCUS ON THE CLIENT (ACQUIRE AND RETAIN / EDUCATION TO IMPROVE CONSUMPTION)
5.2 STRATEGIC ALLIANCES
5.3 INNOVATION
5.4 SUSTAINABILITY
5.5 MARKET EXPANSION
5.6 PORTFOLIO IMPROVEMENT (CLEAR AND EASIER UNDERSTAND)
5.7 PROFESSIONALISATION
5.8 INCREASE PRODUCTIVE CAPABILITY
5.9 PROCESS OPTIMISATION
5.10 MARGIN INCREASE X VOLUME INCREASE
6 SUGGESTED STRATEGY
6.1 FEWER GOALS = MORE FOCUS
6.1.1 BRAND AWARENESS AND EDUCATION
6.1.1.1 FOCUS ON THE CLIENT
6.1.1.2 SUSTAINABILITY = INCREASE MARGINS
6.1.1.3 MARKET EXPANSION = STRENGHTEN LOCAL AND EXTERNAL MARKETS
6.1.1.4 IMPROVE RELATIONSHIP WITH DISTRIBUTORS
7 SUGGESTED TACTICS
7.1 PROMOTE PENEDÈS REGION AND VALLFORMOSA
7.1.1 PARTNERSHIP WITH OTHER WINERIES
7.1.2 WINE TOURS (PARTNERSHIP WITH TURISM COMPANIES)
7.1.3 MERCHANDISING ON RETAIL
7.1.4 SPONSORED ENOLOGISTS
7.1.5 ADVERTISING
7.1.6 INBOUND MARKETING
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