AQA Business Studies GCSE - Unit 1 Topic 2 - Marketing

The marketing mix are the four factors that influence whether you buy something or not
1. Product - What product you are going to sell
2. Price - What you are going to sell the product for
3. Place - Where you are going to situate your business
4. Promotion - What sort of adverts you are going to put out
Market Research - What is it and why is it done?
1. It is carried out to see what price to sell your product for, market size and if the product will sell
2. Primary Research - What is it and examples
  1. Going out and doing research for yourself
    1. Surveys
    2. Questionnaires
    3. Observations
    4. Experimentation
3. Secondary Research - What is it and examples
  1. Research that already exists
    1. Reading books
    2. Internet research
E-commerce - Selling things online
1. Drawbacks of e-commerce
  1. Customers cant see/ feel products before
  2. Can be trust issues
2. Three benefits of e-commerce
  1. Cheap
  2. Business open 24/7
  3. Factory can be out of town
Promotion - Different types and its advantages and disadvantages
1. TV Adverts - Seen by lots - Very expensive and not specific
2. Newspaper Adverts - Seen by lots and not expensive - not specific
3. Leaflets - Specific and cheap - Have to pay someone to hand them out
4. Radio Adverts - Heard by lots - Not specific, expensive
5. Sponsorship - Effective - Expensive
6. Internet - Specific & cheap - Not seen by all
7. Personal selling - One to one - Expensive and time consuming

Resource summary

	Created by Lewis Humphreys about 8 years ago