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BMW: SUSTAINABLE YET PROFITABLE?
Mind map: BMW sustainable yet profitable
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BMW: SUSTAINABLE YET PROFITABLE?
CREATING SHARED VALUE
- Sustainable products: BMWi3, BMW 3.0 CLS Hommager
- Uses raw materials and renewable sources.
- Premium Technology partner: Shell
SUSTAINABLE STRATEGY
- eDrive
- Beyond compliance leadership
- Eco-efficiency
TRIPLE BOTTOM LINE
- Social: Highly-automated driving promotes accident-free mobility
- Environment: to reduce emissions & recycles their products
- Economic: offers diverse and equal opportunities for men and women of all ages and cultures.
SUSTAINABILITY INNOVATIONS SYSTEMS
- DriveNow concept similar to Uber and ZipCar
- Connectivity feature enabling self park, self-drive and remote -controlled parking
- Remote Valet Parking assistant linking information with a digital plan of the car to use data in driving the vehicle