The learning approach
proposes that we
acquire behaviour by
learning experiences.
Unlike the biological
approach it ignores the
influence of genes
Proposes three
mechanisms of
learning: classical,
operant conditioning
and social learning
Treatment
Aversion therapy is based on classical
condition and aims to remove undesirable
behaviour by pairing it with something
unpleasant
Has been used to treat
alcoholics, by pairing
alcohol with something
unpleasant and
producing a nausea
and vommitting state
Vomiting then
becomes a
conditioned
response
Evaluation
Some success typically when there is
another treatment alongside
Relapse rates can be very high depending if patient
can avoid undesired stimuli; can also lose
association if they try alcohol without emetic drug
Ethical issues have to be considered - deliberately putting someone in fear
System
Densentisation is
based on
classical
conditioning.
Aims to
extinguish any
undesired
behaviour by
substituting fear
with a response
of relaxation
The idea is that you cannot be scared and
relaxed at same time. Involves a series of steps to
achieve goals. Patient will make a list of fears;
starting from the least fearful they'll work their way
through
Can only move onto next stage when they feel relaxed
Evaluation
Has been very successful in treating phobias but not social phobias
Unlike aversion therapy, patient has greater
control as they decide when they're ready to
progress
Token economy is based on principles of
operant conditioning, aims to use reinforces
to promoe desirable behaviour
Widely used in prisons and institutions to promote pro social
behaviour
Tokens function as secondary reinforcers which
are then swapped for primary reinforcers.
The aim of treatment is that hopefully natural
rewards/reinforcers such as praise will soon
take place
Evaluation
Tokens could be a problem in outside world as
society does not function on tokens (as good
behaviour is expected)
Tokens can lead to dependance whereby patient only
produces desirable behaviour just for tokens
Can lead to abuse of power and possibly violating rights of prisoners
Bandura, Ross and Ross
Aim: to investigate whether exposure to a
real life aggressive model increases
aggression in children
Procedure: 72 children - 36 male and 36 female, between
the ages of 3 and 5. Participants were divided into 8
experimental groups of 6 children, remaining 24 children
formed a control group
The children in experimental groups watched
an agressive or non aggressive role model of
the same or different sex to themselves
An experimental group watched a model
punch and kick a bobo doll. The children in all
groups started to play with toys before they
were told they were not for them
Taken to another room which included bobo doll and
other aggressive toys. Monitored through a mirror
and behaviour was recorded
Evaluation
Study has contributed greatly to understanding how
children acquire behaviour through observing
others
Lacks ecological validity as conditions were unnatural
The children were from an an american nursery,
unlikely that we can generalise results to the
public
Exposing children to an aggressive
model and effectively teaching them to
be aggressive is unethical
Studies
Skinner
Aim: To investigate whether superstitious behaviour can develop in response to food reinforcers
Procedure: 8 pidgeons -
individually placed in cages for a
few minutes each day
There was a food hopper that would swing food into
cages at timed intervals. No matter what the pidgeons
done they still got food.
Results: Cocaine was a reinforcer for lever-pressing behaviour
Size of dose had an inverse effect on response rate. After several days 6 birds
started displaying odd behaviour before food hopper was pressented
Skinner ceased food reinforcement and studied it
gradually till it dissappeared. Pidgeons had assoschance
behaviour they performed & continued to exhibit behaviour
They had developed superstitious behaviour.
Key Issue: Influence of role models on
anorexia
One in 100 girls are said to suffer from eating
disorder. 8% of 14 year olds had said they were
unhappy. 7/10 girls said they'd be happier if they
lost a stone and 2/3 of 2000 girls blamed
celebrities.
Explaining the issue using the Social Learning
Theory
States that we learn behaviour by observing
and immitating behaviour of role model
Role model is someone whom they view as
important. Such s celebrities who are deemed as
having prestige, fame and money
Behaviour is more likely to be immitated if the observed behaviour is getting
rewarded.
If behaviour is punished it's less likely to be copied..
Bandura had shown this, but it was held that Bandura's
study was in an unnatural setting