Notes
Introduction to Service - created from Mind Map
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Page 1
What is service
Defining Service Management
Service management framework
Service Marketing Mix
Core Service
Service industries and companies
Service as products
Customer service
Tangible
Intangible
Management
Marketing
Operations
Strategic Planning
Consumer Behaviour
Benchmarking
HR Management
Place
Price
Promotion
People
Process
Product
Physical Evidence
peripheral services
Information
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- Hospitality/Tourism Note on Introduction to Service - created from Mind Map, created by Tingying Li on 06/02/2018.
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- Tingying Li
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- Created by Tingying Li · Feb 6, 2018
- Copied to Note by Tingying Li · Feb 6, 2018
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