Notes
Segmentation - created from Mind Map
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Psychographic
Geographic
Demographic
Behavioural
Socio Economic Status
Activities
Interests
Opinions
High
Medium
Low
Sport
Reading
Partying
Politics
Social Issues
Business
Culture
Location
Region
Cities
Inner City
Suburban
Outer-urban
Capital Cities
Towns
Rural
SYD
MEL
ADL
Age
Gender
Family Size
Income
Education
20s-30s
40s-50s
50s-60s
70s-80s
Male
Female
Children
No Children
100k
Under 100k
Degree
No Degree
User Status
Loyalty
Benefits
Occassion
Usage Rate
Non users
Previous Users
Users
Strong
Some
None
Move overseas
Live closer to work
Change Location
Move in with partner
Heavy
Medium
Light
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- Description
- Arts Note on Segmentation - created from Mind Map, created by lauren kelly on 24/04/2018.
- Created by
- lauren kelly
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- Created by lauren kelly · Apr 24, 2018
- Copied to Note by lauren kelly · Apr 24, 2018
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