Commercial Shopping

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Commercial Shopping

Barcode

is registered by manufacture- does not contain

info about price

Shops register the barcode and input price

POS- point of sale- where it is purchased

Scanner- EPOS – electronic point of sale

Gives information on:

·

Product

·

when its busiest times are

·

which cashier works the quickest

·

how much each customer spend on a transaction

·

what popular/unpopular

·

do tills agree with the money taken

·

what stock needs reordering

How is this info useful to

shop/consumer?

Card

EFTPOS-electronic funds transfer at the point of sale

Chip and pin- 2006

Black strip- had to sign paper

PIN- personal identification number

Chip and Pin

Advantage

·

Easier

·

Quicker

Disadvantage

·

People can see your pin number

Benefits of

EFTPOS

Customer

·

Less chance of being charged incorrectly

·

Cashback if needed

·

Less chance of cash being taken

Store

·

Customer data stored

·

Money from transaction goes straight to account

·

Less cash held in till, lower chance of robbery

Loyalty

Cards

Store does it for targeted advertising

Government can track

Digital trail of what you spend- food you like, how much you

spend, what you like to eat

E-commerce

(internet shopping)

Over half of British people regularly shop online

Advantages

Customer:

·

No bags to carry

·

Can shop anywhere anytime

·

Can buy from different shop

·

Home delivery no need to travel

Business:

·

Fewer staff less cost

·

Gain more customers

·

Keep track of competitors

Disadvantages

Customer:

·

Need to be at home for delivery

·

Credit card security

·

Can’t check out order before

·

No contact with sales people

Business:

·

No contact with customer

·

No sale if website goes down

·

Expensive web building

·

No need for expensive premise

E-commerce

security

Takes a machine to break a machine

Secure site

Has a padlock icon

https://- secure site

Online Marketing

Targeted advertising

Use what you buy to show you ads for things similar

Use loyalty cards as well

Death of

the High Street?

Borders

HMV

Travel agents

Bookstores