PR Roles and Responsibilities - created from Mind Map

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PR Serves as an intermediary between the organisation the public by representing all that of the organisation and the stakeholders

Research on all stakeholders

Management function

10 Basic roles and functions

A PR Person can be involved with non-profit organisations, educational institutions, fundraising committees and research programs

Receive info for them

Advise management on their attitude and responses

Constantly evaluate PR Programs

Responsibility and responsiveness in policy and information for the organization and for the public

1) DEAL WITH REALITY. FACTS ONLY. NOT FICTION

8) Alert the public on problems before they become a crisis

2) Service-orientated therefore public gain not personal

3) Programs and policies should favour public interest

4) Must be effective communicators. Through 2-way channels that have been effectively researched

5) Never lie to the media or the public to deceive the masses

6) Multidisciplinary applications. E.g. theories from sociology or psychology

7) Be measured by ethical performance and adhere to strict ethical standards

9) Use scientific public opinion research. DO NOT GUESS

10) Be strong willed and be able to say no