Memory

Memory- The persistence of learning over time through the storage retrieval of information

Flashbulb memory- Clear memory of an emotionally significant moment or event

Information Processing Model

Encoding- Getting info into memory system

Storage- the retention of encoded info over time

Retrieval- Getting info out of memory storage

Sensory Storage- the brief initial coding of sensory info in the memory system

-unlimited capacity -fraction of a second

Iconic Memory- momentary sensory of visual stimuli (less than 1/2 second

Echoic Memory- momentary sensory of auditory or sound info (3-4 sec)

Short Term Memory- conscious, activated memory that holds a few items before the info is stored more permanently or forgotten. (10-20 sec) -"our attention span" -aka working memory

Long Term Memory- the relatively permanent and limitless storehouse of the memory system. -Requires deep processing or elaborate rehersal-linking new info to previously learned things

Maintenance rehearsal- repeating info over and over to maintain in STM

Chunking- Organizing items into meaningful