Flashcards
Scanning the Environment
Flashcards do conjunto (2)
- 1What are the 5 macro environmental trends that are usually analysed?Political
Economy
Sociocultural
Technological
Demographics - 2What are porter's 5 competitive forces?1) Competition among existing industry firms
2) Threat of new entrants
3) Threat of substitute products
4) Bargaining power of supplier
5) Bargaining power of buyer
Informações
- Descrição
- MBA Marketing FlashCards sobre Scanning the Environment, criado por Prashanth Martin em 08-02-2016.
- Criado por
- Prashanth Martin · fev 2016
- Atualizado
- 29 jul 2017
- Visualizações
- 2
- Avaliação