Flashcards
Scanning the Environment
Cards in this deck (2)
- 1What are the 5 macro environmental trends that are usually analysed?Political
Economy
Sociocultural
Technological
Demographics - 2What are porter's 5 competitive forces?1) Competition among existing industry firms
2) Threat of new entrants
3) Threat of substitute products
4) Bargaining power of supplier
5) Bargaining power of buyer
Information
- Description
- MBA Marketing Flashcards on Scanning the Environment, created by Prashanth Martin on 08/02/2016.
- Created by
- Prashanth Martin · Feb 2016
- Updated
- Jul 29, 2017
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