Flashcards
Consumer behaviour - decision making
Flashcards do conjunto (14)
- 1Decision making processproblem recognition => information search => evaluation of alternatives => product choice => outcomes
- 2Problem recognitionNeed recognition: actual state moves down from ideal state
Opportunity recognition: ideal state moves up from actual state - 3learningdeliberate learning: existing knowledge based on previous research
incidental learning: knowledge based on exposure to information - 4Perceived riskthe belief that a product has negative consequences: monetary, functional, physical, social, psychological
- 5product categorizationSuperordinate level (dessert)
Basic level (fattening/non fattening)
subordinate level (ice cream/pie/fruit/yoghurt) - 6Heuristicmental rules-of-thumb that lead to a speedy decision
- 7Conjunctive modelAn option will be considered only of it satisfies the consumers minimum expectations for each criteria
- 8Disjunctive modelproduct accepted if it satisfies at least one criteria
- 9lexicographic modelconsumers order attributes by importance and compare the product one at a time, starting with the most important attribute (pyramid model)
- 10elimination-by-aspectconsumers order attributes by importance and compare once at a time. Any product failing below set level is eliminated
- 11household and family decision-makingConsensual purchase decision: members agree on the desired purchase
Accommodative purchase decision: members have different preferences or priorities and cannot agree. - 12gender roles in decision makingautonomic decision: one family member chooses product
Syncretic decision: involve both partners - 13children as decision makersprimary market: kids spent own money
influence market: parents buy what kids want
future markets: kids grow up - 14—
Informações
- Descrição
- https://www.goconqr.com/en/p/4238526-consumer-behaviour---buying-and-disposing-flash_card_decks
- Criado por
- Tim Lutjens
- Visualizações
- 71
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- Avaliação