consumer behaviour - buying and disposing

Tim Lutjens
Flashcards by , created almost 4 years ago

https://www.goconqr.com/en/p/4238482-Consumer-Behavior---Attitude-flash_card_decks

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Tim Lutjens
Created by Tim Lutjens almost 4 years ago
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Question Answer
Issues related to purchase and post-purchase activities antecedent states purchase environment postpurchase process
Antecedent states if it feels good, buy it! Mood/physiological conditions influences what we buy and how we eventuate products. Mood/time/situational factors/shopping orientation
Purchase environment shopping experience point-of-purchase stimuli sales interaction
post-purchase process customer satisfaction disposal alternate markets
shopping orientation economic consumer personalized consumer apathetic consumer recreational shopper