Physical Attractiveness Evaluation

Importance of P.A

Matching Hypothesis

The Halo Effect

Individual Difference

MACHO Scale

Towhey- asked individuals to rate a target individual

Scale of sexist attitudes and behaviours

Those who scored higher on the scale were influenced more by physical attractiveness

Effects of P.A need to be moderated

Research Support- Feingold

Meta-analysis of 17 studies

Found a significant correlation between attractiveness ratings between couples

High validity because it looks at real-life couples

Research to support- Palmer and Peterson

Effects of P.A caused attractive people to be view as more politically knowledgable

The effects were so strong even when p's new they had no skills they still voted them in

Important in the initial formation of relationsships