Memory

Memory

1. Multi-Store Model (Atkinson & Shiffrin)

   • Unitary Process
     • Sensory Memory
       • Capacity: Limited
       • Duration: Limited
       • Encoding: Via Senses
     • Short Term Memory
       • Capacity: 7+/-2
         • Miller's Case Study
         • Primary And Recency Effect
       • Duration: 18-20 secs
       • Elaborative Rehersal
         • Long Term Memory
           • E
       • Encoding: Acoustic
         • Baddely Et Al

2. Working Memory Model

   • NOT a unitary system
   • Central Executive
     • Most Important Component
     • Skave Systems
       • Visuo- Spatial Sketch Pad
         • (Inner Eye)
         • Stores information in a visual or spatial form
       • Phonological Loop
         • Works with spoken or written information
         • Consists of two parts
           • Phonological store
             • (Inner-ear)
             • Holds information in speech based form
               • 2 Seconds
           • Articulatory Control Process
             • (inner voice)
             • Used to rehearse and store verbal information
   • Evidence
     • KF Case
       • Shows seperate compnents in short term memory
     • Dual- Task Studies