Nazi electoral success

Nazi electoral success

1. Economic depression

2. negative appeal

   • threat of communism +the Jews
     • bulwark against communism

3. National appeal

   • make Germany great
     • change treaty of versailles
   • economic recovery
   • destroy weimar
   • sectional appeal
     • targeted messages
   • success amoung middle classes
     • very attractive policies

4. SA

   • propaganda through deed
   • fear of an SA seizure of power prompted elite to support hitler as they felt he could control them
   • helped recuitment offering 'a warm hearth, a helping hand and a sense of comradeship'

5. Hitler

   • uncomplicated speeches that anyone could understand
   • ability to transfix audiences

6. social democratic party underestimated the hatred of Weimar republic

7. Hitler actually was elected chancellor through a behind the scenes deal.