Culture

Culture

1. Dimension

   • Individualism
     • Collectivism
   • Masculanity
     • Feminity
   • Uncertainty avoidence
   • Long term orientation
   • Powerdistance

2. Factors

   • Non verbal communication
     • Space
     • Time
     • Etiquettes
     • Symbols
     • Agreement
     • Friendship
   • Politics
   • Social
   • Demographic
   • Social
   • Values
   • Religion

3. Marketing strategy

   • Purchase behavior
     • Postpurchase
       • Internal feedback
     • Intentions
     • Internal influences
     • External stimuli
     • Beliefs
     • Feelings
     • Toastes
     • Attitudes
     • Influences
   • Influences

4. Subculture

5. Social class

6. Influences

7. Characteristics