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social influence and social change
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AS - Level psychology (chapter 1 - social influence ) Mapa Mental sobre social influence and social change, criado por Daisy U em 26-03-2016.
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psychology
chapter 1 - social influence
as - level
Mapa Mental por
Daisy U
, atualizado more than 1 year ago
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Criado por
Daisy U
aproximadamente 8 anos atrás
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Resumo de Recurso
social influence and social change
social change
the special role of minority influence
how to create social change - America 1950 -60
drawing attention - through social proof
civil rights marches drew attention to the segregation
consistency
many marches with many people
showed consistency of message and content
deeper processing
all the attention meant many people began to question how just it was
augmentation principle
incidents where people risked their lives
freedom riders - sat anywhere on buses
many were beaten
snowball effect
when the government got involved (1964)
passed the civil rights act against discrimination
this lead to the change from minority to majority
social cryptomnesia
people have memory that change occurred but don't remember how it happened
some people (especially in the south) have no memory of the events happening
lessons from conformity research
e.g. Asch and the person who didn't agree
campaigns e.g. people littering by saying - bin it others do
appealing to normative social influence
social change encouraged by drawing attention to what the majority are doing
lessons from obedience research
Milgram
shows importance of disobedient role models - a teacher who also disagrees
rate of obedience dropped
Zimbardo
obedience can create social change through gradual commitment
obey one small instruction - more likely to obey bigger ones
evaluation
research support for normative influences
Nolan - to see whether social influences led to energy reduction
California - messages were hung on peoples doors 'other people are trying to reduce their energy consumption'
as a baseline others were just told to save energy
the group that were told that other people were doing it saved more energy
minority influence is only indirectly effective
social change happens slowly e.g. for drink driving to be banned
Nemeth
effects of minority influenced on matters only related to the issue at hand
role of deeper processing
Moscovici
minority and majority influence involve different cognitive processes
minority - think deeply about an issue
how valid is this
Mackie
thinks majority create deeper thinking
we like to think other people share out views
when a majority thinks differently we are forced to think about their arguments
evaluation +
barriers to social change
Bashir - why people resist social change when they agree it is necessary
people were less likely to behave environmentally friendly because they didn't want to be an environmentalist (minority)
so....avoid stereotypes to gain social influence
methodological issues
social influence leads to social change according to Asch, Milgram, Moscovici
these studies have method flaws - how valid are they
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