Memory

Memory

1. Encoding

2. Storage

   • Sensory Memory
     • Iconic Memory
     • Echoic Memory
     • Brief duration; Large Capacity
     • Continuous
   • Short-term Memory
     • Capacity: 7 plus/minus 2 items Durability: 15-25 secs
     • How is it encoded?
       • Maintenance Rehearsal
       • Chunking (grouping)
   • Long-term Memory
     • Unlimited capacity; Permanent basis
     • How is it encoded?
       • Elaborative Rehearsal
       • Deep Processing
     • Different types
       • Explicit Memory
         • Episodic Memory
         • Semantic Memory
       • Implicit Memory
         • Procedural Memory (skills)
         • Priming
         • Classical Conditioning
     • Retrieval Cues
       • Emotion
         • Flashbulb Memories
       • Context and Environment
         • Encoding Specificity principle

3. Constructive Process

   • Remember by key details
   • Guided by Schema
   • Gaps filled with logic

4. Why we forget?

   • Encoding: Encoding failure
   • Storage: Decay theory (trace theory)
   • Retrieval
     • Retrieval theory
     • Interferance theory
       • Proactive
       • Retroactive
       • Serial Position Effect
         • Primacy effect
         • Recency effect

5. Modern Perspective

   • Long-term potentiation
     • neural network

6. Retrieval