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Craik and Tulving (1975)- LOP Experiment

jess.courtney13 Psychology Inglês

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AIM
- 1) To identify whether semantic processing leads to better recall and recognition
  - Meaning VS Sound+ Appearance
  - To test the Levels of Processing Framework
- 2) To see if deeper processing means a longer time processing
METHOD
- Lab Experiment
- 24 Participants
  - Repeated Measures
- 3 Conditions
  - Phonetic
    - Sound- Intermediate Processing
  - Semantic
    - Meaning- Deepest Processing
  - Structural
    - Appearance- Shallowest Processing
PROCEDURE
- 1) Participants were shown 60 words via a TACHISTOSCOPE
- 2) Then they were asked a series of questions about the word
  - All 3 types of processing
- Were then asked to recognise the words from a list of 180
  - Original 60+120 new words
QUESTIONS
- STRUCTURAL
  - Is the word in capital letters?
- PHOENETIC
  - Does dog rhyme with hog?
- SEMANTIC
  - Does a dog have two legs?
RESULTS
- Semantically processed= 65%
- Phonetically Processed= 36
- Structurally Processed= 17%
CONCLUSION
- Greater recall of words processed semantically
  - Therefore deeper processing led to improved recognition
  - SUPPORTS LOP THEORY