Technical SEO Objectives

Technical SEO Objectives

1. HR

   • Launch Expectations document
     • Create PDPs
     • Align salary bands with expectation levels
       • Are salary bands right?
   • Team Motivation
   • Review process, can it be improved?
   • Technical Executive Development Programme
     • Provide training to ensure execs meet expectations
   • Change Team Perception - Experts/Go to people
   • Incentives/Empowerment

2. Training

   • Induction plan for new starters
   • Technical SEO training bible
     • Update all training material
     • Multilingual Training
   • Qualifications
   • Conferences

3. Strategies

   • All TEs have aims and objectives
   • TEs actively involved in strategy creation
   • Better reporting/interpretion of data

4. Sales

   • SEO forecasting
   • Sales Pitch Timeframes/Rehersals
   • Capacity updates (Health checks/Audits)

5. Capacity

   • Increase contracted technical SEO time
     • Complete perfect implementation plan
   • Universal Capacity/Forecasting report
   • Sticking to allocated time

6. Tools

   • Brightedge Clean Up
   • GA Training
   • Disavow Process