Quiz
Midterm
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Perguntas do quiz (46)
1Which psychological bias is associated with the following dark pattern: Confirm-shaming?
- Adefault effect
- Bsunk cost fallacy
- Cframing effect
- Dscarcity bias
2Which psychological bias is associated with the following dark pattern: Activity messages?
- Aanchoring effect
- Bscarcity bias
- Cbandwagon effect
- Dframing effect
3Which psychological bias is associated with the following dark pattern: Hidden costs?
- Aframing effect
- Bsunk cost fallacy
- Cdefault effect
- Dscarcity bias
4Which psychological bias is associated with the following dark pattern: Countdown timer?
- Ascarcity bias
- Bdefault effect
- Csunk cost fallacy
- Dframing effect
5Which psychological bias is associated with the following dark pattern: Low-stock message?
- Aframing effect
- Banchoring effect
- Cbandwagon effect
- Dscarcity bias
6Which psychological bias is associated with the following dark pattern: Sneak into basket?
- Asunk cost fallacy
- Bdefault effect
- Cscarcity bias
- Dframing effect
7What is the most powerful age segment economically in the United States?
- ASilent Generation
- BBaby Boomer
- CGen Y
- DGen X
8Which of the "Big Three" American subcultures makes up about 12-13% of the population
- AAsian American
- BHispanic American
- CAfrican American
- DArab American
9What is the most diverse generational cohort in U.S. history?
- AGen Y
- BGen Z
- CBaby Boomer
- DGen X
10Sophie tells Nick about a great new restaurant. Sophie is practicing _________.
- Aviral advertising
- Bsocial advertising
- Cgroup advertising
- Dword-of-mouth communication
11A reason why consumers conform is _________.
- Acommitment
- Ball of the above
- Ccultural pressures
- Dfear of deviance
12Which factor does NOT affect the savings rate?
- Aworld events
- Bincome inequality
- Ccultural differences in attitudes toward savings
- Dpessimism/ optimism
13__________ derives from the knowledge that a consumer possesses about a content area.
- Areward power
- Bexpert power
- Ccoercive power
- Dreferent power
14A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
- Anetwork
- Bsubculture
- Cmicro culture
- Dcohort
15Money available to a household over and above what is required to have a comfortable standard of living is called _________.
- Aovertime pay
- Bdiscretionary income
- Caverage of earnings
- Dreal income
16An extended family unit is characterized by _________ living together.
- Athree generations of a family
- Bone parent and at least one child
- Ctwo generations of a family
- Dtwo parents and at least one child
17A(n) __________ is a marketing intermediary retained by a consumer to guide what that consumers buys.
- Aopinion leader
- Bsurrogate consumer
- Cpower user
- Dmarket maven
18Which of the following is NOT true of Generation Y?
- Aalso known as millennials
- Bthe most diverse age cohort
- Cfirst to grow up with computers in their home
- Dmake up one-third of U.S. population
19All of the following are important components of social class except for _________.
- Agender
- Boccupational perstiege
- Cincome
- Deducational attainment
20Which American ethnic subculture is the fastest growing?
- AHispanic American
- BNative American
- CAsian American
- DAfrican American
21________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
- Aincome inequality
- Bcredit score
- Cconsumer confidence
- Dsaving rate
22If you were able to pull strings and get your friends past the velvet rope and into exclusive nightclub, you would gain some _________________.
- Asocial capital
- Bsocial rank
- Ccultural capital
- Doccupational prestige
2378% of the global population is low income consumers whose purchasing power is under $10,000 per year. They are referred to as _____________.
- Asocial consumers
- Bbottom of the pyramid
- Cthe mass class
- Dthe nouveau rich
24If a fireman told you to leave your apartment, you would comply because the fireman has his __________ power.
- Alegitimate
- Breward
- Ccoercive
- Dreferent
25The single best indicator of social class is ____________.
- Aoccupational prestige
- Beducation and income
- Cincome
- Deducation
26___________ are frequently able to influence others' attitudes on behavior.
- Anorms
- Bopinion leaders
- Canti-brand communities
- Denvironmental cues
27____________ considers how people perceive relations among different attitude objects, and how they alter their attitudes to avoid inconsistencies.
- Afoot-in-the-door theory
- Bbalance theory
- Csocial judgement theory
- Drejection theory
28Decisions driven by our emotional responses to a product are called __________.
- Acognitive
- Bhabitual
- Ccompensatory
- Daffective
29The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ____________.
- Aattractiveness and recency
- Bcredibility and attractiveness
- Cculture and ethnicity
- Dcredibility and recency
30Which theory of attitudes states that the people are motivated to take action to resolve inconsistencies between attitudes and behaviors?
- Aself- perception theory
- Bsocial judgement theory
- Cstring theory
- Dtheory of cognitive dissonance
31What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
- Athe cost of the product
- Bthe social risk of the product
- Cwhether the customers experience high or low involvement toward the product
- Dwhether the purchase is made after a compensatory or non compensatory decision process.
32The expectancy disconfirmation theory holds that expectations influence ______________.
- Achoice
- Bchoice and satisfaction
- Cchoice and repurchase
- Dsatisfaction
33Hedonic shopping motives include ___________.
- Aall of the above
- Bthrill of the hunt
- Cinterpersonal attraction
- Dsocial experiences
34A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in _________ decision making?
- Alimited
- Bhabitual
- Caffective
- Dcognitive
35A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ___________.
- Ashopping orientations
- Bpretailing
- Cretail theming
- Dpoint of purchase (POP) stimuli
36In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?
- AAsian
- BAmerican
- CFrench
- DItalian
37Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important
- ATrue
- BFalse
38Which of the following is considered a post-purchase process?
- Ashopping orientation
- Bmood
- Cthe shopping experience
- Dconsumer satisfaction
39Source ___________ refers to the perceived social value of a message source.
- Avalence
- Bclass
- Cattractiveness
- Dhierarchy
40A consumer who buys the same brand over and over again exhibits _____________.
- Acustomization
- Bstaple purchasing
- Crational purchase
- Dbrand loyalty
41A mental or problem-solving shortcut to make a decision is called a(n) ____________.
- Aheuristic
- Bdeterminant
- Cexperience rule
- Ddetail rule
42A(n) ______________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
- Abelief
- Bprinciple
- Cpersonality trait
- Dattitude
43The social networks formed within collaborative consumption business such as Uber and Airbnb build _____________ which is key for economic exchange between strangers.
- Atrust
- Bconsumer choice
- Csatisfaction
- Dconnections
44The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?
- Aa person and his or her perceptions
- Bthe marketer and its strategy of image building
- Ca person's beliefs
- Dsubconscious motives
45Anna has a sudden urge she couldn't resist to buy a new purse, she was engaged in _____________.
- Aunplanned buying
- Bnone of the above
- Cpoint of purchase stimuli
- Dimpulse buying
46Buying decisions that are made with little or no conscious effort are called _____________.
- Ahabitual
- Bclose minded
- Csatisfying
- Dextended
Informações
- Descrição
- Marketing Executive Consumer Behavior Quiz sobre Midterm, criado por Gianna Santaite em 29-11-2021.
- Autor
- Gianna Santaite
- Idioma
- English
- Visualizações
- 19
- Etiquetas
- Avaliação
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