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Audience Response to Media Entertainment
meldemb11
Quiz por meldemb11, atualizado more than 1 year ago
meldemb11
Criado por meldemb11 aproximadamente 10 anos atrás
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Resumo de Recurso

Questão 1

Questão
Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?
Responda
  • Originator
  • Classical
  • Revisionist
  • Conformist
  • Parody

Questão 2

Questão
Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?
Responda
  • Originator
  • Classical
  • Revisionist
  • Conformist
  • Parody

Questão 3

Questão
What happens in the second act of a Hollywood movie?
Responda
  • Intensifying conflict between the protagonist and antagonist
  • The major fight scene between protagonist and antagonist
  • The main conflict of the movie is introduced
  • Reasonable affirmations between protagonist and antagonist decide conflict resolution

Questão 4

Questão
What needs to happen within the first 5 minutes of a Hollywood movie?
Responda
  • Introduce characters
  • Introduce conflict
  • Establish movie location
  • Provide background information for the story

Questão 5

Questão
What type of shot makes the character appear powerful?
Responda
  • Low angle
  • High angle
  • Close shot
  • Medium shot
  • Extreme close shot

Questão 6

Questão
Which of the following is not one of the roles of narrative historically in human society?
Responda
  • Teach social order
  • Transmit cultural history
  • Teach how to behave in society
  • Entertain the masses

Questão 7

Questão
What is the opposition of needs, values, and/or interests?
Responda
  • Conflict
  • Story
  • Plot
  • Convention
  • Characters

Questão 8

Questão
The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?
Responda
  • Conflict
  • Story
  • Plot
  • Convention
  • Characters

Questão 9

Questão
Where is the thought/message of the story found?
Responda
  • The conflict
  • In the Cliff Notes
  • In the story exposition
  • How the protagonist overcomes his fatal flaw and the antagonist

Questão 10

Questão
The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:
Responda
  • Hero
  • Villain
  • Protagonist
  • Antagonist

Questão 11

Questão
Which of the following genres has the highest average box office gross?
Responda
  • Action
  • Horror
  • Animation
  • Comedy
  • Science Fiction

Questão 12

Questão
Hollywood filmmakers like to produce movies in which the thought of the movie is:
Responda
  • Complex and insightful
  • Modeled on classic literary ideas
  • Uncontroversial
  • Questioning of the status quo

Questão 13

Questão
Which of the following genres appeals to the smallest audience?
Responda
  • Action
  • Horror
  • Animation
  • Comedy
  • Science Fiction

Questão 14

Questão
Which of the following is an example of leisure in the life of an average college student?
Responda
  • Going out for coffee with friends
  • Writing a term paper
  • Meeting with a study group
  • Shopping for food

Questão 15

Questão
Motivation is the process by which people learn, over time, how to use media to:
Responda
  • Activate neural processing
  • Seeking information processing
  • Trigger release of neurotransmitters
  • Provide cognitive triggers toward behavior

Questão 16

Questão
Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?
Responda
  • Avoidance
  • Consummatory
  • Appetitive
  • Penalty/Loss

Questão 17

Questão
Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?
Responda
  • Basic-Biological
  • Basic-Social
  • Learned-Stimulus-response
  • Learned-Social learning

Questão 18

Questão
After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?
Responda
  • Basic-Biological
  • Basic-Social
  • Learned-Stimulus-response
  • Learned-Social learning

Questão 19

Questão
JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?
Responda
  • Avoidance
  • Consummatory
  • Appetitive
  • Penalty/Loss

Questão 20

Questão
Perception consists of all the following characteristics, except:
Responda
  • Requires conscious recognition
  • Is a muli-stage process
  • Influenced by long term memory
  • Task focused
  • Occurs outside of consciousness

Questão 21

Questão
In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:
Responda
  • Perceptual priming
  • Perceptual automaticity
  • Alternating attention on perception
  • Perceptual redress

Questão 22

Questão
Which of the following is not true of perception?
Responda
  • Perception is emergent
  • Working memory matches sensory cue frequencies to patterns in long term memory
  • Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus
  • It takes place on working memory

Questão 23

Questão
When making sense of an image of television, you use all the following visual detection cues except:
Responda
  • Luminescence
  • Brilliance
  • Occlusion
  • Relative size

Questão 24

Questão
While you are searching your memory for the answer to this question, what type of attention are you activating?
Responda
  • Alerting
  • Concentrating
  • Orienting
  • Executive
  • Focusing

Questão 25

Questão
Alerting attention is sensitive to all of the following except:
Responda
  • Conflict
  • Movement
  • Voices
  • Edits

Questão 26

Questão
Which type of attention are you using to read this question?
Responda
  • Alerting
  • Concentrating
  • Executive
  • Focusing
  • Orienting

Questão 27

Questão
Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?
Responda
  • Alerting
  • Concentrating
  • Executive
  • Orienting
  • Focusing

Questão 28

Questão
Which of the following was found about babies watching television?
Responda
  • They didn't know where to look
  • THey maintained focus without looking away
  • Television didn't draw their attention
  • After 15 seconds, they lost interest

Questão 29

Questão
What protocol is used to measure intensity of attention to a television program?
Responda
  • EEG
  • Eyes on screen
  • Secondary Task reaction time
  • fMRI
  • Focus intensity scale

Questão 30

Questão
Which terms best describe the structure of the long term memory system?
Responda
  • Ideas and emotions
  • Nodes and links
  • Chutes and ladders
  • Deposits and storage

Questão 31

Questão
Which memory system is responsible for filtering out extraneous information?
Responda
  • Sensory
  • Working
  • Long term
  • Storage

Questão 32

Questão
Which of the following is true of long term memory?
Responda
  • You store everything you see
  • There is a set of neurons assigned to each memory
  • If you do not access a memory within 3 years, it is erased
  • You only store information that you think is important

Questão 33

Questão
The idea that the longer attention is maintained, the less likely it is to be broken is known as:
Responda
  • Attentional inertia
  • Attentional stability
  • Attentional intensity
  • Attentional solidity

Questão 34

Questão
What are the two cognitive motivational systems in the limited capacity model?
Responda
  • Preventing and circumventing
  • Reward and punishment
  • Approach and avoidance
  • Restraint and indulgence

Questão 35

Questão
According to the Limited Capacity Model, which type of message is remembered better?
Responda
  • Avoidance
  • Automatic
  • Positive
  • Approach
  • Crucial

Questão 36

Questão
A joke consists of all the following, except:
Responda
  • A set up
  • A butt
  • A tag line
  • A reversal

Questão 37

Questão
Which memory process is limited to 7 +/- 2 items?
Responda
  • Sensory
  • Working
  • Long term
  • Storage

Questão 38

Questão
Which memory system is responsible for filtering out extraneous information?
Responda
  • Sensory
  • Working
  • Long term
  • Storage

Questão 39

Questão
You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?
Responda
  • Automatic emotional response to stimuli
  • Controlled emotional response to stimuli
  • Automatic emotional response to the message
  • No response because you don't like Samuel L. Jackson

Questão 40

Questão
After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?
Responda
  • Automatic emotional response to the stimuli
  • Controlled emotional response to the stimuli
  • Automatic emotional response to the message
  • No response because you don't like happiness

Questão 41

Questão
In semiotics, a sign is made up of:
Responda
  • A signifier and a signified
  • Meaning elements
  • Structural and contextual meanings
  • Semiological cues

Questão 42

Questão
In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:
Responda
  • Signifier
  • Signified
  • Sign
  • Sinorama

Questão 43

Questão
Which memory system is where you do your thinking?
Responda
  • Sensory
  • Working
  • Long term
  • Storage

Questão 44

Questão
In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?
Responda
  • Slapstick
  • Puns
  • Autobiographical humor
  • Observational humor

Questão 45

Questão
According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?
Responda
  • Sherry, who you all love
  • Tamborini, who's okay
  • Morrison, who you generally dislike
  • McCornack, who you all hate

Questão 46

Questão
According to affective disposition theory, which of the following will result in favorable evaluation of a movie?
Responda
  • The liked character loses out in the end
  • The liked character fails to overcome his fatal flaw
  • The disliked character is punished in the end
  • The disliked character changes dispositions

Questão 47

Questão
Emotional response consists of:
Responda
  • Arousal
  • Arousal + Valence
  • Valence + Bias
  • Disposition bias + arousal

Questão 48

Questão
According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:
Responda
  • Some people are boys and others are girls
  • People have different values
  • Some people don't understand that no one really gets hurt
  • Some people find the Three Stooges ugly

Questão 49

Questão
Which of the following is not one of the moral foundations?
Responda
  • Harm/care
  • Purity/Sanctity
  • Loyalty/In group
  • Justice/Integrity
  • Respect/Authority

Questão 50

Questão
Where would you find an exemplar?
Responda
  • Working memory
  • Sensory memory
  • Long term memory
  • Attentional memory

Questão 51

Questão
"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:
Responda
  • Sensory retrieval
  • Sufficiency principle
  • Information skimming
  • Retrieval equivalency

Questão 52

Questão
All of the following makes information easier to retrieve, except:
Responda
  • Obtainability
  • Exemplars
  • Vividness
  • Recency
  • Frequency

Questão 53

Questão
All of the following are characters of media that contribute to exemplar formation except:
Responda
  • Concrete images
  • Consequential events
  • Rapid sequences of events
  • Emotionally laden events

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