Flashcards
History, Evolution and Importance of relationships
Flashcards do conjunto (5)
- 1CommunicationTransportation of messages
- 2Press agentry/publicity19th century growth in newspapers
Advertisers given free puffs/advertorials
First use of press agents
PT Barnum: Press agent
Responsible publicity still a mainstay of PR - 3Public InformationIvy Lee called the 'father of PR'
He was a consultant to some high-profile clients
Providing truthful information - 4Two-way asymmetricalEdwards Bernay's often considered the pioneer exponent of persuasive campaigns
Use feedback of recipients to make the message more effective rather than responding to feedback - 5Two-way symmetricalJames Grunig
Develop in 1980s
A spirit of understanding that sees the organisation as fluid with its environment
Mutual understanding
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- FlashCards sobre History, Evolution and Importance of relationships, criado por Lena Snook em 04-11-2014.
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- Lena Snook
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