Services Marketing Chapter 1

A service is any act, performance or __________ that one party can offer to another and that is essentially __________ and does not result in the __________ of anything.

Characteristics of a service that consumers find hard to evaluate even after purchase and consumption are called:

Which of the following CANNOT be classified as a consumer service?

Which of the following types of value is NOT provided by services?

Which of the following services could be said to be the most intangible?

Soft drinks would be considered as __________ while a lawyer’s advice would be considered __________.

Activities or amenities that enhance the use of the core offering are called:

Which of the following could a retailer of flat screen televisions offer as supplementary services?

In a service encounter, customers obtain value from __________ without any __________.

Which of the following is NOT one of the four generic differences between goods and services?