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Key Words
Questions in this quiz (5)
1Markets Are...
- AWhere buyers and sellers meet to exchange goods and service.
- BPaying a percentage of the sales revenue generated by a business or product.
- CThe person who ultimately uses (or consumes) a product.
2A Market Segment is...
- AWhere buyers and sellers meet to exchange goods and service.
- BPart of a market that contains a group of buyers with similar buying habits, such as age or income.
- CA diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality.
3What is Effective Demand?
- AData that can be expressed as numbers and can be statistically analysed
- BDemand backed by the ability to pay
- CA group of similar products made by a business like a number of different soap powders.
4Price Sensitive is when...
- Aa price is very important in the decision about whether or not to buy.
- Ba percentage of the sales revenue generated by a business or product.
- Ca group of people are brought together to answer questions and discuss a product, brand or issue.
5What are Royalties?
- APaying a percentage of the sales revenue generated by a business or product.
- BThe right given by one business to another to sell goods or services using its name.
- CPart of a market that contains a group of buyers with similar buying habits, such as age or income.
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- Author
- Ben Ebbrell
- Language
- English
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