Quiz
Markets and the role of Marketing (36)
Questions in this quiz (11)
1Markets are a place that allows buyers and sellers to trade goods/services.
- ATrue
- BFalse
2What is Market Share?
- ASection (share) of the total market belonging to a business or product
- BSplitting the market evenly for each business/product
3Define the process of Marketing
- AFinding customers needs and satisfying them profitably
- BFinding customers needs
4Which of the following activities does marketing involve?
- ACharging the right price
- BPersuading customers to buy products
- CUnderstanding the threats from competitors
- DMaking products available in convenient locations
- EDesigning products that meet customer needs
- ACharging the right price
5Which of the following activities does marketing involve?
- ACharging the right price
- BPersuading customers to buy products
- CUnderstanding the threats from competitors
- DMaking products available in convenient locations
- EDesigning products that meet customer needs
- ACharging the right price
6Which of the following activities does marketing involve?
- ACharging the right price
- BPersuading customers to buy products
- CUnderstanding the threats from competitors
- DMaking products available in convenient locations
- EDesigning products that meet customer needs
- ACharging the right price
7What does product oriented mean?
- ABusinesses that avoid providing services.
- BBusiness that focus on the quality of their products.
8Market oriented firms focus on customers and do not make products until they know what the people want.
- ATrue
- BFalse
9The 4Ps of marketing mix include:
- AProfit
- BPublic/Private
- CPackaging
- DPrice
- EPartnerships
- FPromotion
- GPerformance
- HPlace
- IProduction
- JProduct
10The 4Ps of marketing mix include:
- AProfit
- BPublic/Private
- CPackaging
- DPrice
- EPartnerships
- FPromotion
- GPerformance
- HPlace
- IProduction
- JProduct
11The 4Ps of marketing mix include:
- AProfit
- BPublic/Private
- CPackaging
- DPrice
- EPartnerships
- FPromotion
- GPerformance
- HPlace
- IProduction
- JProduct
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- patrick.meyer
- Language
- English
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