Markets and the role of Marketing (36)

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patrick.meyer
Quiz by patrick.meyer, updated more than 1 year ago
patrick.meyer
Created by patrick.meyer about 10 years ago
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Resource summary

Question 1

Question
Markets are a place that allows buyers and sellers to trade goods/services.
Answer
  • True
  • False

Question 2

Question
What is Market Share?
Answer
  • Section (share) of the total market belonging to a business or product
  • Splitting the market evenly for each business/product

Question 3

Question
Define the process of Marketing
Answer
  • Finding customers needs and satisfying them profitably
  • Finding customers needs

Question 4

Question
Which of the following activities does marketing involve?
Answer
  • Charging the right price
  • Persuading customers to buy products
  • Understanding the threats from competitors
  • Making products available in convenient locations
  • Designing products that meet customer needs

Question 5

Question
Which of the following activities does marketing involve?
Answer
  • Charging the right price
  • Persuading customers to buy products
  • Understanding the threats from competitors
  • Making products available in convenient locations
  • Designing products that meet customer needs

Question 6

Question
Which of the following activities does marketing involve?
Answer
  • Charging the right price
  • Persuading customers to buy products
  • Understanding the threats from competitors
  • Making products available in convenient locations
  • Designing products that meet customer needs

Question 7

Question
What does product oriented mean?
Answer
  • Businesses that avoid providing services.
  • Business that focus on the quality of their products.

Question 8

Question
Market oriented firms focus on customers and do not make products until they know what the people want.
Answer
  • True
  • False

Question 9

Question
The 4Ps of marketing mix include:
Answer
  • Profit
  • Public/Private
  • Packaging
  • Price
  • Partnerships
  • Promotion
  • Performance
  • Place
  • Production
  • Product

Question 10

Question
The 4Ps of marketing mix include:
Answer
  • Profit
  • Public/Private
  • Packaging
  • Price
  • Partnerships
  • Promotion
  • Performance
  • Place
  • Production
  • Product

Question 11

Question
The 4Ps of marketing mix include:
Answer
  • Profit
  • Public/Private
  • Packaging
  • Price
  • Partnerships
  • Promotion
  • Performance
  • Place
  • Production
  • Product
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