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Key terms

sinulienka Media Studies Englisch 91 Karten

Karten in diesem Stapel (91)

  1. 1Mise-En-SceneIncludes visual elements in an image such as costumes, props, lighting, locations, colours, facial expressions, body language etc
  2. 2Puffwords and phrases that appear on the front of a magazine that make the magazine seem important or exciting
  3. 3PublicationA printed text which is published like a magazine, or newspaper
  4. 4ProseA way of writing that is quite lengthy rather than in bite-size chunks. It is written in full sentences and can be in quite long sections like a book.
  5. 5Posed Imagea photo where the subject has posed for the camera
  6. 6Pin-upSomeone who is attractive, and whom people will want to have on posters to put on their walls so they can idolise them
  7. 7Papped Imageda photo where the subject is not posing, and often does not know the photo was being taken
  8. 8Opinion LeadersPeople who are looked up to in society by others, people’s whose opinions are valued eg celebrities, etc
  9. 9NostalgicLooking back at something in the past in a fond way
  10. 10NicheSomething that is aimed at a small, unique audience rather than a large mainstream audience
  11. 11Navigation BarA bar either at the top or the side of a website, with different tabs / buttons, that allows users to find their way around the main sections of a website.
  12. 12Mode of Addressthe tone the magazine / website takes in its articles. What way does it speak to its readers? Does it have an informal mode of address? An aggressive mode of address? A fun, lighthearted one?
  13. 13PunA play on words, often humourous
  14. 14MergerWhere two companies combine into one
  15. 15Matt papera type of paper that is not shiny, like the paper used in a newspaper.
  16. 16Mastheadthe title of a magazine
  17. 17Market researchResearch done into readers / users to find out more about what they want
  18. 18MainstreamSomething which is aimed at a large audience
  19. 19Low Production ValuesSomething which doesn’t seem as though it cost much money. It might be made using cheap materials, have low quality pictures, poor printing etc..
  20. 20Letters PageA page on a magazine or website where readers can send in their own letters asking questions, pointing out mistakes, discussing issues etc
  21. 21LayoutThe way the magazine / website is designed and set out
  22. 22LabelA music company that represents singers / bands. For example Sony, Universal etc
  23. 23Jargonlanguage which is quite technical or specialist and is often only understand by people who specialise in that subject
  24. 24StraplineA small sentence, found underneath the headline of an article, giving some more information about an article, often in a contrasting colour
  25. 25Web Bannersa rectangular shaped advertisement on a website, normally at the top or side of a page and often advertising something from a different website. Eg you might be on a film website for James Bond and see a web banner for watches.
  26. 26User Generated ContentAnything which has been submitted by a reader / user themselves eg a letter, a photo, a comment, a video etc
  27. 27Updateable pagea web page which can have its content changed regularly
  28. 28Unique Selling PointSomething about the product which is unique / special and would make people want to read the magazine
  29. 29TypefaceAnother word for font
  30. 30TrendingTopics that fans are getting excited about. Used on Twitter a lot based on what people are putting in their hashtags. For example, Justin Bieber is often “trending” on twitter.
  31. 31ThumbnailRefers to a small image. Often when these are found on a website, they act as hyperlinks to other pages or a full size image.
  32. 32Tagsway of categorising pages on a website or blog. So the writer could tag an article with words such as pop and news and then users could sort the articles by tag and only view the articles featuring the word pop.
  33. 33SynergyThe use of multiple media platforms to advertise something. For example film companies use synergy to advertise their films as they have trailers, websites, apps, games etc
  34. 34SkylineA strip of colour or text at the top of a magazine front cover that advertises something inside
  35. 35SubgenreLike a genre (a type of something) but smaller and more individual. For example
    Rock is a genre. But with “rock” there are subgenres including soft rock, heavy rock, alternative rock, glam rock, punk rock etc.
  36. 36IncentiveSomething that makes someone want to do something. Magazines offer incentives to audiences to buy magazines, click on different pages.. It could be anything such as a free gift, a powerful word, the suggestion that they will be getting something exclusive etc
  37. 37StandfirstA small written introduction to an article that normally appears at the top of an article, slightly separate to the main body of text and in a bolder font.
  38. 38Social Networking Sites / Social Mediawebsites where people can connect with other people, making friends with them, and following them in some way eg Facebook, Twitter.
  39. 39Serif Fonta style of font / typeface that has some fancy elements eg curly ends, squiggles, small marks on the stems of the letters eg. Script and engravers
  40. 40Scrolling Texta portion of text on a website that is in a box, and can be scrolled through
  41. 41Sans Serif Fonta style of font / typeface that does not have any fancy elements and is very simple in style eg Calibri / Arial
  42. 42RolloverA portion of a website which changes if the user hovers the mouse over the top of it.
  43. 43RetweetWhen someone reposts a message from another Twitter user
  44. 44Reader ProfileA detailed description of the typical reader of a text. This might include things like their age, gender, race, hobbies, interests, style, personality, financial status, etc
  45. 45ReadershipThe number of people who actually read / use a text
  46. 46Racial StereotypeAn exaggerated, old fashioned view of a particular ethnic group based on often incorrect assumptions people have made. For example a common racial stereotype is that black people are associated with crime.
  47. 47Ideologiesa set of beliefs or values that are held by a company, person or product. For example the ideologies in one magazine might suggest that money and power are important aspects of a person’s life. Another magazine might have ideologies that suggest that life should be about being unique and individual etc
  48. 48Iconographyimages and objects associated with particular genres.
  49. 49HyperlinksClickable portions of a website that take the user to another page either of the same website or a different one. Could be words or pictures.
  50. 50House Stylea type of design that is particular to that magazine / website and is used regularly. It can be recognisable to a reader / user. For example Kerrang magazine uses the house style of black and red throughout, along with aggressive, informal language, and a large bold typeface.
  51. 51Amateursomething that is made by a normal person, not a professional
  52. 52AlliterationThe use of one constant letter repeated several times in a phrase eg. ''Richard Rocks Rio!'
  53. 53Bannera strip of colour containing text or pictures that appears at the bottom of the magazine front cover to advertise something inside
  54. 54Banner AdvertA rectangular shaped box on a website, normally filled with an advert
  55. 55Boxouta coloured shape used to separate some text from the rest, often to make it stand out
  56. 56BylineThe name of the journalist that appears somewhere on the article page
  57. 57Captionswords that accompany a picture to make it clear what it is of, who is in it etc. Same as anchorage.
  58. 58Circulationthe number of magazines that are sold per week, fortnight or month (depending on how often the magazine comes out)
  59. 59Columnwriting which is in narrow vertical text boxes, placed next to each other
  60. 60ConnotationAnother word for “hidden meaning” of something. For example, the connotation of the colour red is danger and passion.
  61. 61Contents Pagea page normally near the beginning of the magazine that lists all the things that are in the magazine along with their page numbers so people can find them easily.
  62. 62Controversialwhen something has caused lots of disagreements or arguments
  63. 63Conventionscommon features. For example the conventions of rock music are guitars, and the colours black and red.
  64. 64ConvergenceThe recent process of technologies developing further and further so we can do more things with one piece of equipment. Eg on my iphone I can call people, message people, email, video, take photos, shop, etc
  65. 65CoverlinesRefers to the titles of articles that are often put on the front cover of the magazine to entice and audience into buying the magazine
  66. 66CovermountA free gift attached to the front of the magazine
  67. 67Cover PriceThe price of the printed magazine
  68. 68Cross Media OwnershipWhen a company owns other types of media platforms such as a magazine company also owning a tv station.
  69. 69Cross Media Promotionwhen a company that owns other types of media platforms uses them to promote / advertise one of their products. For example Kerrang magazine might be advertised on Kerrang TV.
  70. 70DemographicThe type of audience for a product. For example the demographic for one magazine might be 16-24 year olds, mostly male, with an interest in mainstream rock.
  71. 71DistributionThe process of getting a media product from the company to the audience. This includes things like advertising, promotion, sending it to shops etc
  72. 72Early AdoptersAudiences who are eager to try the newest thing. They can be relied upon to use your website / product first and will spread the word about it to others.
  73. 73EditorsThe people who are in charge of checking the final versions of articles / pages and making any last minute changes before it gets printed / published
  74. 74Editorialan article that is based on opinion of the journalist. For example an article about Lady Gaga and how fabulous her fashion sense is, would be an editorial as it is based on someone else’s opinions rather than facts or interviews etc..
  75. 75EmotiveSomething that is designed to make the audience / reader feel emotion.
  76. 76ExclusivesSomething that cannot be found in any other magazine. For example a magazine might have an exclusive story about a band breaking up that no other magazine has found out about. It makes the magazine seem special.
  77. 77Feature Storya lengthy article, that is not just news, but a more in depth story. Often the main article of a magazine
  78. 78FlashA coloured shape on the front of a magazine such as a circle or a star used to highlight important information
  79. 79Flash Elementsanimation or moving graphics on a website
  80. 80Foruma section of a website where users can come together to having online conversations about different topics (threads)
  81. 81FreebiesFree gifts offered to readers on the front of a magazine such as a free CD etc. Also known as a covermount
  82. 82Freezinea magazine that is free
  83. 83Gender StereotypeAn exaggerated, old fashioned view of women or men based on often incorrect assumptions people have made. For example a popular gender stereotype is that men should be aggressive and powerful, and enjoy past times such as football and drinking beer.
  84. 84Genre Iconographythings that signify a particular genre. For example, guitars and tattoos / piercings are genre iconography of rock and metal music.
  85. 85GigA concert or performance that a band / artist gives in public
  86. 86Glossy paperpaper that is shiny and used quite often in magazines
  87. 87Hashtagsomething used to identify what your Tweet is about. For example you might tweet about Justin Bieber and then add the hashtag #BieberFever
  88. 88Hierarchyan arrangement of people where some are clearly more important than others. For example in a magazine, it might become clear that there is a hierarchy of celebrities where some are given much more space than others for stories
  89. 89HighbrowA media product that is judged to be educational, intellectual, and special
  90. 90High Production Valuesomething which seems like it might have cost quite a bit of money to make. For example it might be produced on high quality glossy paper, with high quality pictures etc
  91. 91Hit ratethe counter on a website that records how many people have visited the site

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Beschreibung
Media Studies Karteikarten am Key terms, erstellt von sinulienka am 02/06/2013.
Erstellt von
sinulienka
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