Multi-store model

Multi-store model

1. research

   • Sperling (1960)
   • Conrad (1964)
   • Miller (1956)
   • Perterson and Peterson (1959)
   • Baddeley (1966)
   • Bahrick et al (1975)

2. sensory memory

   • capacity: 10+ huge
   • duration: 2 seconds
   • stored in senses, e.g. iconic

3. short term memory

   • capacity: 7 ± 2 (chunking)
   • duration: 30 seconds
   • stored by encoding information acoustically

4. long term memory

   • capacity: limitless
   • stored semantically
   • duration: lifetime

5. evaluation

   • strength
   • weakness

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