Context

Context

1. context of production

   • mode
     • is it spoken, written, visual or multi modal?
   • domain and genre
     • is it following the conventions, does it link to purpose and audience
   • audience
     • who did the producer have in mind when creating the piece
   • purpose
     • what is the purpose of the piece
   • tenor
     • what is the relationship between the speakers and producers

2. context of reception

   • actual audience
     • the way you respond to a text, influenced by; gender, education, social class and culture
   • domain
     • where you find the text, and how it impacts it
   • tenor
     • what is the relationship between the speakers, producers and audience
   • implied writer
     • a constructed image of the writer a reader may have in mind
   • genre
     • expectations of the genre, how does it conform or subvert expectations