Creativity

Creativity

1. fostering creativity

   • unprecendented challenges
   • develop ideas

2. creative process

   • first ideas not creative
   • requires a lengthy brainstroming process
   • Persistence
     • people think that creativity decreases "creative cliff illusion"
       • in reality creativity increase or stay the same
   • ideas with easily access
     • most obvious ideas
   • ideas with deeply acess
     • best ideas

3. poll

   • The ones that had fewer ideas were not the ones who had the best
   • personal experience can help people to overcome their flawed assumptions (creative cliff illusion)

4. Productivity

   • productivity tend to decline over time
   • confuse the ease of producing ideas as a signal of quality of those ideas

5. improve creativity

   • educate the people
   • telling people about the illusion
   • invest in creative process
     • experimentation
     • generate at least three ideas for tasks
     • longer brainstorms